Speaking is a skill that comes fairly naturally to most people. However, writing often seems to be more difficult. It’s not always easy to put your thoughts into writing, but if you can make you tone conversational, it will be easier for you to formulate your thoughts and for others to understand what you are trying to say.
Conversational writing is simply composing your thoughts as though you were speaking to somebody. Most people, especially those who are reading information online, don’t want to read a lot of academic-sounding mumbo jumbo. They want to read something that is easily comprehensible and even fun. You still need to pay attention to the rules of grammar when you write in this style, but you don’t have to sound stiff with your word choices and sentence structure.
When you write conversationally, you can incorporate contractions and exclamation points, making you sound more natural. You should act as though you are aware of the reader; you might even want to address him or her directly. All of the rules for formal writing can be taken with a grain of salt when your main purpose is to connect as directly with readers as possible. Write the way you would talk, and you’ll probably find that people will be more open to reading your thoughts.
Like anything else, conversational writing takes a bit of practice, but there are a few basic tips that you can keep in mind. Don’t shy away from contractions; they will make your writing sound more casual. Avoid using complicated vocabulary just for the sake of using it. You should still be mindful of word choice, but if you can use a word whose meaning is widely known rather than one that will send someone running to the dictionary, that’s probably what you should do. It’s also a good idea to stay away from the passive voice by keeping the subject in its proper place. For instance, write “I ate the cake” instead of “The cake was eaten by me.”
If your main aim is getting basic information across, you should try to do so in as few words as possible. People value brevity, and this is especially true of people who surf the web for research purposes. Rambling won’t win you many repeat readers. Of course, just because you are trying to be concise doesn’t mean you can’t be artful. You should still strive to use the most fitting words for the given situation. However, you shouldn’t concentrate on trying to sound high-faluting. Type like you talk and the readers will follow.